Surprising that Ed Friedland is being a bit twatty about it - unless of course he's just got the sack.
No appreciation of the brand? I rather imagine that the Future guys bought it because they liked the brand!
"For me, Bass Player has always been about the voices within. The contributors and editors shaped a new dialect, a way of communicating about the bass. Over the years, a culture was born, nurtured, cultivated, matured, established, and to a degree, institutionalized. The current owners have no sense of what they have, no appreciation for the brand. I’m sure the Bass Guitar crew will do the best they can with the limited resources made available to them, but for the most part... you can expect something very different. Better? Always a matter of opinion."