G&L in trouble...?

[Mediocre Polymath]

Weird coincidence. On the day that it was announced G&L were no more, a scrote in France stole all The Beths's touring gear, including the G&L Fallout that Liz Stokes has been playing since the band started. They're all playing Fenders for the rest of the tour, borrowed off their support act.

[Cato]

4 hours ago, ezbass said:

FMIC didn’t change the Gretsch brand, very different I know, but Charvel and Jackson still exist and they’re definitely Fender shaped objects.

 

When Fender bought Jackson/Charvel one of the first things they did was discontinue the Surfcaster line because they considered it direct competition for their own Jaguars andJazzmasters 

 

 Fender's other brands all cover different markets. Charvel for modern rock players, Jackson for the heavy stuff, Gretsch covers a lot of the same ground as Gibson , none of them are in direct competition with Fender.

 

I think the problem G&L may have is that, L Series aside, a lot of G&L models are based directly on Fender models and have been marketed as upgrades on those original designs for a long time.   I can't see Fender selling Fender clones (albeit upgraded ones) under a different brand. 

 

 

Edited 29 minutes ago by Cato

[ezbass]

Here’s something we haven’t considered, Gibson take over G&L and then they have a competing brand to Fender. Given Gibson’e history with annexing other brands, maybe not a good thing.

[Russ]

2 minutes ago, ezbass said:

Here’s something we haven’t considered, Gibson take over G&L and then they have a competing brand to Fender. Given Gibson’e history with annexing other brands, maybe not a good thing.

Gibson seem to be on a bit of a path to redemption in that department. They're doing well with Mesa/Boogie, they've resurrected Tobias, and, by all accounts, the new instruments are excellent, and they have apparently addressed a lot of their QC issues recently. 

 

Having said that, I still can't see it happening.