[quote name='LukeFRC' timestamp='1389301026' post='2332679']
Schecter though I think in the UK have almost zero desirability, in my mind I associate them with american metal bands I've never heard of, they also were THE brand that you could get for next to nothing in Soundcontrol (remember them?) and would always be in the sale. I have no idea about their marketing but virtually every other maker I could tell you something about their back story - not schecter - If I had to guess I would think they were a poor mans korean version of ESP or something.... hang on google it...
googled....
well the logo is set in black letter... there's a way of limiting your appeal!
oh according to Wikipedia I'm half right, started as a spare parts and upgrade company, then moved to making high end stuff then mass production, owned by the same person as ESP and now made in korea... scarily good guess....
[/quote]
True