I'm not sure that's right. JD isn't a gear fetishist at all. Half of his recordings were done with a Mex jazz, or a £100 ray copy into a Roland Bass cube. He still uses the Bass Cube on occasion.
The person that pushes these collaborations is Jack Stratton - and he has previously paid to cover the overhead on the JD basses to lower the risk to EBMM and get them out there. Stratton is the brains and the money behind Vulfpeck and it's spin offs and he appears to be very good at that. JD is far from that in interview. He's happy to admit he's a sideman and doesn't even write his own bass parts for Vulfpeck. But so what - that could be said of a great many famous sidemen, even the legendary Herbie Flowers.
I don't get the "novelty" argument at all. It's just a bass. It either appeals or it doesn't. 99% of the public won't know what it is - they'll just see a natural wood bass being played. It's far less obvious than something covered in graphics. When I gigged with an Ibanez Jem Floral nobody recognised it as a Vai signature. Non players just don't see gear that way.
I can't see you being "encouraged" to buy it anymore than any other advert for any other product. You either like the idea or you don't. It's not "half-finished" at all, it's just another finish option. I find it hilarious that this clearly new, carefully finished bass gets as much slagging as relics do.
Obviously no product appeals to everyone, but to actively complain that a product exists is bonkers. It will either sell or it won't.