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Posted
2 hours ago, LukeFRC said:

It's not, it's Jost, fender use Futura 

I think it's the standard from the shopify theme

Yep, it's just a holding page for a Shopify site. They all look like that. 

Posted
1 hour ago, Jean-Luc Pickguard said:

Fender won't be using shopify, but it is likely that G&L being much smaller were using it for their webstore, and if so it may have been reverted to default settings.

Lots of big guitar companies use Shopify, including Fender. Gibson also just moved their entire online store to it. This is probably meaningless to anyone not involved in webdev, but you can see the Shopify config code right there in the Fender site's pages. 

image.png.56fe7dd354299b6ccccabf0e9825a218.png

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Posted
5 minutes ago, Jean-Luc Pickguard said:

I never realised shopify was used by large corporations like FMIC with complex custom sites. I thought it was for smaller sites. Every day's a school day.

Yep, they've really upped their game in recent years. It's not just for little sites, or people who have just outgrown Etsy any more. 

 

We've been seriously considering the possibility of moving my employer's site over to it, since Salesforce Commerce Cloud is a pain in the ar$e. 

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Posted
3 hours ago, Jean-Luc Pickguard said:

I never realised shopify was used by large corporations like FMIC with complex custom sites. I thought it was for smaller sites. Every day's a school day.

So did I.

 

I assume Gibson brings it's own domain and the rest is Shopify under the covers. If Shopify can provide all of that for a price less than rolling your own, good for Shopify.


Rob

Posted

I ordered pickups on 17 Sept (just before all this started) and heard nothing, despite several emails to chase. I got a refund yesterday. (I’d rather have got the pickups obvs, but happy at least that I got my money back). 

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Posted
On 22/10/2025 at 17:10, rwillett said:

So did I.

 

I assume Gibson brings it's own domain and the rest is Shopify under the covers. If Shopify can provide all of that for a price less than rolling your own, good for Shopify.


Rob

The subscription cost for a Shopify site like that is… steep. The lower subscription tiers can be cheap (they just take a smallish cut of your sales via Shop Pay) but once you scale up to something with all the bells and whistles, it can get very pricey very quickly. But, compared to a lot of e-commerce solutions, it mostly “just works”. 

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