Don't think a name is important - it's just a label you grow into. Agree with the second above too. Good example, 'Yes' which in itself is not particularly important in itself, compared with the pomp of 'Orchestral Manoeuvres in the Dark' say, but took on meaning as the band developed and Roger Dean designed the logo... Consistent presentation is important - however 'Rush' - good name managed with different logos each time. I like 'Elbow' but their name is ridiculous...