You can imagine the look on our faces when the Gibson rep at the time (a great bloke called Nick) unveiled the Fireturd X and it’s badly designed footswitches and charging packs and spare bits and counter-intuitive control set up.
We’d fought tooth and nail to be Gibson dealers, and more and more shite turned up, the Robot Guitar, Dark Fire, Dusk Tiger, Robot Explorer and so on. Then there was the “everything in the range has a hideous 120th anniversary inlay in the fingerboard” stuff which they delivered on mass in the autumn of the 120th anniversary year - meaning we still had stock a year later.
The last I saw they’d put “les Paul 100” on all the headstocks.
They really are an odd company.
I think it got to a point where they just took money out of the company account and sent us stuff they thought we “should” have.
We had to unpack stuff to check for damage as they wouldn’t accept blame if a fault was discovered more than a week after delivery - the farce of that was that we had 10+ shops so everything came via the warehouse and could be over that time before we got to see it.
That then led to customers accusing us of selling ex-demo gear as we’d unpacked it.
Nuts.
The custom shop (R7/R8/R9/RO) Les Pauls were very special, the Memphis 335’s etc were lovely.
The standard stuff was somewhat variable.
The Robot stuff was crap.
Anyhow, that was 4/5 years ago - as far as I’m aware, things have not improved.