I went to the corner shop last Thursday, the shop assistant coughed in my direction as he served me at the till facing me. He was only about 3-4 feet away. Didn't even cover up his gob.
Friday, I am pushing a trolley in the supermarket. An old deer passes by to my left , she coughs without covering up mouth.
To the OP, it's not accelerating eh? 23 cases in UK on Saturday, 36 Sunday. These are only known figures.