[quote name='phil.c60' timestamp='1484998683' post='3220250']
I agree with nearly all of this except....
"[color=#282828][font=helvetica, arial, sans-serif]Posters are a pointless waste of time"[/font][/color]
[color=#282828][font=helvetica, arial, sans-serif]All of our (mostly pub) venues demand and expect them. Some, not all, use them on their Facebook and Website, as do we. All of them use them on the walls to at least give the impression that there are always things going on at the venue. Whether that persuades people to come and see you in particular is an open question, but every little helps. Personally, if we play somewhere and there's a poster up for a band I fancy seeing I'll go if I'm not gigging. Would I be trawling through the listings and pick them out? Probably not. A case in point: was in a local pub last night and spotted a poster for a couple of guys I know doing a Sunday afternoon acoustic in a couple of weeks - I'll be there.[/font][/color]
[/quote]
this
and depends how captivating the poster is too