It's a bit like the difference between an 'off the peg' bass and a custom-built master craftsman one. If it is in budget, there's a fair chance that the custom bass is 'better', but for very much less, and with maybe a bit of compromise in the research for the absolute, a 'standard' bass is just fine, and maybe better than one would have constructed oneself on the kitchen table with little or no carpentry experience.
For my part, and for what it's worth, I use...
[url="http://www.curioza.com"]AAMS ...[/url]
...for 'automatic' mastering, which brings a certain homogeneity to my efforts. Is there better out there..? Quite likely, but this one is free, and does a fine enough job for my cloth ears. Would a Mastering Engineer approve..? Maybe not, but my needs are too modest, anyway, to merit such treatment. Does it make all of my production sound the same..? Not at all; it just polishes my t**ds a spot, bringing them that tiny bit more closer to the 'target' sound I wanted (orchestral film, pop, acoustic folk etc...). Magic bullet..? Of course not, and I don't use or need it every time, but it does a very good job for the price I paid (donations to the authors are accepted for the V2 that I use; the current V3 is free to download, and limited to 4 minutes, so one is encouraged to register for 65€ ...).
Just sayin'; hope this helps.