One of the shops local to me, Matchetts, is actually quite competitive with the other online retailers when it comes to price (they do have online shopping too, which can be handy for click and collect). but they do offer a lot of other services too. They have instructional sessions, where you can book in and they will show you basic set-up techniques, for example; how to change strings, tune up, check the action and so on. They had a guy in from D'Addario a while back to demonstrate the new Xpand pedal board. I got a free t-shirt and won a tuning pedal. I had a guitar lesson last week and my tutor had bought a new PRS guitar and asked if I wanted to try it. I gave him my Ibanez and he was raving about the set up on it. I'd done nothing to the set-up; that was all down to the guys in the shop. He liked it so much that he wants to borrow it to make some videos for his business social media accounts.