Interesting, I've seen that range of their bags before, but not the short-scale (makes sense if it isn't launched yet).
The other bags in the range have three feature-based price points, about £25, about £65, and about £95. Which I think are actually spot on!
If you have a support ticket open, could you ask when they plan to drop them? If it's a month, great, if it's a year, I'll continue with my little project.
Si