More TikTok, than Instagram. A lot of songs get huge viral exposure these days through TikTok videos, and so if a song has a short, containable hook then the rest of the song often doesn't matter in pop now. The bridge/middle 8 is pretty much dead! A lot of music is definitely tailored for this kind of format and it's a shame.
But what's your definition of 'a band that plays proper music', out of interest?
Let's be frank, a lot of the time when people say 'proper music', what they really want to say is: "3-5 men playing guitars, making generic power chord rock music with self indulgent solos" lol.
Most of the newer groups I think are genuinely interesting lean more towards jazz, funk, experimental genres etc. rather than any 'rock' / 'metal' subgenre.
The other reality is, radio is mostly crap, and so is the music press. It mostly all either caters to children, or older people who only want to yearn for yesteryear. (Mojo, Q for example do this mostly).
Anything cutting edge or genuinely interesting is probably not going to be in print. I can't think of a single artist I love these days I've found through print. I have a degree in Music Journalism and it's a shame that the industry is pretty much dead.