BGM's got a lot better looking recently but it's still an un-inspiring read and lacking a bit, editorially. They need to get away from doing long drawn out Q+As with players people have never heard of/care about and work up some better editorial features. It needs a bit of attitude in the writing too; a sense of humour, a sense of fun. It still feels a bit cut and paste - esp the news section. The reviews also need a bit of edge to them, it's boring to read 10 paragraphs listing the features on a bass, when I can see what it does by looking at the picture. Tell me if it's any good, if you took it to a gig and got laughed at or got compliments on it, show me how it fits in the back of a hatchback (or doesn't) etc etc. Take a look at What Car - it's a good example of how to make something samey (new car reviews) sound interesting every month.