The point of this thread was to point out that a big music business offers matching the price as per their online site. They didn't get back to me when I filled out online price match, this is not the first time.
When they did , evetually, after the second request, they said they had sent a link to match price. Three times I emailed them to say that I had not had any link.
I gave up and with only few clicks not only I managed to beat the match price but got the item in less than 10 hours and saved more than price match.
This is why I opt for Amazon.
It's like marmite...