A competitor to Helix / Kemper / Fractal units.
Amp and cab sims, FX, can be used as a posh FX box or as a preamp direct for recording or into a PA or a power amp and traditional speakers. From the limited info so far - the amp and cab sims are likely to be based on NeuralDSP's own plugins but in a stage friendly format.
NeuralDSP is owned by Doug Castro - the man also behind Darkglass so I imagine that bass will be catered for quite a bit - unlike some other modellers who seems to treat it as an afterthought.
It also claims to be a profiler like the Kemper - so you record your real amp into the unit, and then the unit saves that "profile" - effectively creating a new amp sim that you can tweak from there. Hire an unaffordable amp - profile it, and keep the sounds forever.
Can't wait to try one!