Exactly.
All anyone needs to do is look here, on Talkbass and any of the countless bass boards on Facebook...post after post after post where people show off their new basses and people reply "Wow, that looks great!"
I have twelve basses and every, single one I own, I bought because it looked good.
I can't remember ever seeing anyone saying "Hey, my bass is as ugly as sin, but it sure sounds good!"
When I walk into a music store and something catches my eye, I pick it up, plug it in, and take it from there, and when I see something special hanging up amid a bunch of humdrum Fender Player basses, no way I'm even giving the Fenders more than a cursory glance.