tch tch. cheap bass or not, it's brand new. If it's packaging that's done it, then it wasn't properly packaged.
I too would accept a gift voucher and live with the cosmetic scar, which will be repairable to a certain extent,
Oh, the thought of re-packaging, sending it off, waiting a few weeks.......grrrrr
Oh, don't forget to take the roundwounds off. So much damage to the fingerboard is possible with them.