I do have to say though...
Darkglass and their sibling NeuralDSP do modern advertising and social media better than anyone else. For new amps / pedals / plugins they make sure their favourite demo youtubers have a unit in advance and they get a dozen videos ready for launch day, in many different styles.
There's been a few non-DG product launches over the last few months - like the Ashdown Guy Pratt amp / John Myung preamp / Geezer preamp - and yet there's still no demos.
Darkglass put more effort into a demo video for a bag than Ashdown - and others - do for a new amplifier.