Ah well.
It’s been on the cards for a good while.
I haven’t been in the trade for a massive 11 years.
But there was always a rumble towards the 2010’s - us or them, etc.
I’ve said all of this before - but unless you have a USP, it’s a race to the bottom.
Crap margins, massive overheads and having to pay people who knew what they were on about a decent living wage…
Fender and Gibson are retailing from their own sites.
Pointless really - the days of drooling over Les Paul’s or Precision basses on a Saturday Morning…on the whole…seem to be pretty numbered.
We live in a world where the next generation of guitar and bass buyers are buying online and deciding online.
Best wishes to all affected. It’s shite when these things happen.
I do think Andertons seem to have the podcast come shop approach pretty much nailed on.
I notice BD are doing the same type of thing.
Normans and Chicago Music Exchange have been doing it well for years in the US.
I tried to get my lot (Dawsons) into social media early doors - but in typical fashion, they got someone totally disconnected from the punters to do it…so it flopped…
After I left, there were various ham fisted attempts - too little too late