I'm a big advocate of the smaller valve amp as a practical gigging tool (I have a 100Watter myself), and there should be a market for them as they're loud enough, yet not unmanageably big and heavy.
These Fender ones look cool and have some great features. I'd never pay that much for one. I think I'd go for the much cheaper EBS T90.
I suspect that Fender are cashing in on their heritage and selling an image, rather than a value-for-money product. Again.
Edit - I hope this does not come across as mindless Fender Bashing. I love them, it''s just that I feel in recent years the company have been putting out some products that are good quality and look the business, but priced too highly for what they are. I'm sure this is a top quality amp.