Amp modelling was all the rage 2 years ago - Vox, Line 6 everyone was desperate to get in on the act.
A former bandmate of mine, now living in the states, summed it up perfectly. He said Line 6 stuff was a fad.
Granted, it has it's place and for a lot of people in tribute bands or doing session work where you need to nail a specific sound and a close approximation will do just fine, PODs are great tools. Unfortunately, for a lot of people, having umpteen amp and cab models, effects, biamp capabilities, etc... just detract from the most important part - namely turning up, plugging in and playing.
As for Fender gear. Well, guitar brands like ESP Ltd, Dean, Schecter Diamond Series all kind of sound the same - basswood or mahogany bodies, EMG Hz pickups, etc... whereas a strat, tele, precision and jazz have completely different sounds and you can get so much variation out of a couple of volumes/selector switch and a tone.