Understandably, the marketing of the pedal does nothing to invite people in who want normal! Some may be swayed if they get a video in front of them, but generally I think anyone looking for "standard" stuff wouldn't give it a 2nd glance. Even the filter, using the phrase/terminology "Ladder" doesn't immediately make your average player think its a cool envelope filter pedal, especially when surrounded by things like crush. vinyl and glitch. Its an interesting choice to go so niche in that sense, be interested to know how its doing sale wise compared to other releases.