I find it strange that they are not able to sustain a small on-demand production line for Hamer. Fender have got all the tools and materials to build whatever guitar they want. They are big enough so that they can centralize all support functions. If the Hamer guitars are built in the Fender factory, it's pretty much about applying a different decal at the end of the process. They could keep the brand running without throwing money down the drain, provided they showed restrain on marketing, artist relations, etc... shame really.