I imagine for one thing that these basses won't be using Fender parts and won't be manufactured by Fender, so there's straight away going to be some differences, even if it is only QC that will be enough for some people to buy an Ashdown over a Fender when played side by side. Do you really believe Squiers are that good? I've currently got a passive Overwater and Squier. If I was to sell one it'd be the Squier.
Also I don't see how Moollon is not a Fender clone but this is? Please elaborate.