Another VAT rule came into force from July 1st, with the removal of the €22 VAT exemption for imports. This is affecting quite a few small labels and artists, selling CDs, vinyl, cassettes etc into the EU.
Whilst the VAT on its own isn’t a big deal, it also attracts a handling fee from the import country’s post office. I sold a cassette and a booklet last week to someone who was charged an extra €20. Consequently he won’t be buying anything else. There’s a few people I know who have been similarly affected by this.