The thing is, that's exactly what we did. Everything is laid out very clearly in the 'warning' - which appears as a notification which you have to acknowledge before you can carry on. It was ignored. It was not us who 'went public' which I agree is a shame, and we have been painted as the bad guys somehow, despite, if you read the 'warning' a genuinely friendly offer to help do some research, which we're happy to do (and is really easy in this case).
A similar situation recently resulted in the poster sending me a PM after reading the 'warning' note, we got talking and I ended up sending him a free membership. The system works if you follow it.