They're an odd crowd and no mistake. They can produce the best equipment imaginable, IMO (CTM, ABM, sig series pedals for example), but there seems to be a total lack of a common sense filter... which means they also come out with, at best some mad design decisions (Dr. Green pedals), and at worst some total dross, as their website will attest (Meters Cubed bluetooth speakers, B-Social).
If you don't have a competitive advantage, don't compete!