You arrive at the gig with your super clean expensive amp, plug it into your super clean expensive lightweight cabs and with a look of smugness connect the set with your super expensive crystal clean cables and pick a few notes, the bliss, the ecstasy, even the singer and drummer stop and nod approvingly...
Then the sound engineer DI’s you, turns up front of house and makes you his own, tells you to turn down because your spoiling his mix and voila!!
you sound like crap again and wonder what a £70 cable got you.