Agreed it’s all rubbish, and saddening. What is also rubbish is trying naively to place some companies as a pariah of innovation when clearly they are also not.
Gibson not going after Tokai - or are they? I don’t know, but I think if they are not it’s due to the fact they are on a different continent, and this more difficult to pin down.
Similarly did they go after Greco? I don’t know (happy to be wrong on both accounts) but again, different continent and also I think Greco are owned by Fender, not sure Gibson have enough money to take that on.
Gibson going after Dingwall - well same continent, and the fear factor of a smaller company making high quality basses driving this as well as being monkeys.
Morals and ethics go out the window with cash - Leo started Fender, ended at G&L - they had to change their headstock design (although it’s gone back now) and he bloody designed the guitar.
Its really simple - trust in the quality of your own product, the truth will out you will get customers and keep them