Defo - how can we forget the social media push of the horror that trisodium phosphate is in Lucky Charms? Gosh, what a terrible sounding name that additive has... found in paint thinners don't you know? Yeah - I clocked the E numbers. My mother used to look at the ingredients and basically used the number of E numbers as an indicator of how bad the product was. I guess that way of thinking stuck - and hence was replaced with that traffic light system on the packaging as it appears less "chemically" sounding.
Here's another one... where do get our protein from if we don't eat meat.......? Answer is, meat is bad for you, you can't get protein from veg (look at all those cows that are struggling for protein) - so meanwhile, buy our powdered protein powder supplement crap that makes your breath absolutely stink.