It's easy to get dragged into this.
We just had our new album mastered by Jon Astley - pretty much re-mastered every big band - Led Zep Remasters, The Who, Rolling Stones. You name it he'll probably have done it.
We agreed that the loudness war is killing music and we decided to master our rock album to early 90s level. I'm more than happy that we managed to retain our dynamics even if the album is quieter than modern stuff, who cares! This hugely loud stuff has no dynamics and is tiring to listen to. Everybody has a volume control on their stereo and can turn it up if it's not loud enough.
For what it's worth, this is the volume that he recommended, and who were we to disagree
http://300ftgorilla.bandcamp.com/track/twilights-blind-2