[quote name='BigRedX' timestamp='1382046710' post='2247363']
My understanding is that Fodera took on someone to specifically deal with the customer relations side of running the business.
If that's correct, then the above shows very much that it is working.
Of course not everyone can afford something like that as a small business...
[/quote] If I were a small boutique bass maker, like fodera, or even small scale like Letts or something, I would team up with a local shop for each territory and let them do the customer facing side, they get a few instruments in stock for folk to try and so on.
the public get to try your stuff, they're happy.
the retailer gets a cut and a sale, they are happy,
the builder gets to do less talking to the unwashed public - they are happy.