Yes, it looks great.
The matter of pricing will decide whether it sells well or not; if it's too high then it simply won't be viable for many people to buy, whereas if it's nice and low it'll attract more buyers.
On the flipside, the business has to make a profit or it isn't a business, so the selling price has to cover costs plus give a return.
Presumably there is a business model which maps out the costs, including R&D, manufacturing, advertising, sales, distribution, taxes, and so-on; the selling price will be somewhere above where their graph crosses break-even.
The sales model will either be sell-many cheaply or sell fewer at a premium price.
Since this is a niche product, I'd be doubtful of large volume sales, so it'll presumably have to be a premium price.