I'll usually give each tune two or three listens. I'm not specifically listening out for the production values (some of them are stunningly produced), it's simply down to whether I like it or not. Lyrics are not essential but sometimes the image screams out for a story to be told. I really like the diversity of approaches taken and because our musical tastes are subjective sometimes you're going to hear something right up your street and other times they'll be a tune that leaves you with a feeling of indifference. We can all agree though that it's a great way to have fun doing something we love.