There are tales on BC and Talkbass of lutheirs who fail catastrophically, and reading some of the tales I can't escape the feeling that many of them failed because they didn't have a good understanding of how things might look in two years time if they proceed on their present trajectory, for example, promised timelines, post-sale care etc. Working methods/T7Cs that work fine when you have 10 orders can fail disastrously when you have 15
Either way, good luck @Silky999