I mustard mitt the price of custom pedals and basses had me rolling my eyes in the past. But the money I ever waste buying so many pedals when really my board is just great as is, is ridiculous.
The thrill of being there at the inception, of having it how I want it, of it being unique. These are gifts difficult to value in pounds sterling.
The moment this idea landed I pretty much stopped buying other pedals. The only exception is the Zoom MS-60B, of which I only need two more to complete my MS-60B FIVE board. A silly little project which is bringing me no end of pleasure.
I estimate this one pedal will be the price of maybe 2 1/2 boutique pedals, 3 big name pedals, 4 'normal' pedals, and a furniture lorry full of tiny cheap pedals.
Anyone who knows me and my long standing defence of budget brands knows I'm not a gear snob. This is a one off special treat for me and a chance to support a small UK company.