Soft launch - the Aurok website is up...

[Kiwi]

https://www.aurokcomposites.com/

 

I'd be grateful for a fresh set of eyes, so if any of you would like to pick holes in it over the weekend, feel more than welcome.  It's taken 3 months for me to put the site together after some intense reflection on what to offer and how to offer it.  I find it easy to lose track of small details like wording consistency, or a lack of clarity on specification after my nose has been up against the glass for so long.  Basically I've standardised products based on what we've been asked for in the four batches made so far.  For example, no demand for wooden fingerboards (which surprised me as I really like how they tame fret noise) and no block inlays, so we aren't going to offer them as part of the standard spec.  Also, because we're low volume, I can tend to each order personally so no need for a complicated ordering system...yet.  (I'll have to look at scaling production capacity and embedding QC before that becomes feasible.)

 

On Sunday evening, I'll email an update to subscribers and post on Facebook.  

 

Cheers!

[ped]

Looks good so far. Only thing I'd recommend is to help people build trust with you would be a bit more personalisation on the 'about' page. A picture of you with one of the necks, maybe a bit about you having moved to China and so forth helps people realise where you're coming from and the face behind the business. You wouldn't want UK/US/EU customers being put off (wrongly) because they see it's a Chinese company and become wary for whatever reason.

 

It would also be great to see more of the process, workshop, materials etc.

 

In time, testimonials and warranty/support info would be reassuring, too

[Beedster]

15 minutes ago, ped said:

Looks good so far. Only thing I'd recommend is to help people build trust with you would be a bit more personalisation on the 'about' page. A picture of you with one of the necks, maybe a bit about you having moved to China and so forth helps people realise where you're coming from and the face behind the business. You wouldn't want UK/US/EU customers being put off (wrongly) because they see it's a Chinese company and become wary for whatever reason.

 

It would also be great to see more of the process, workshop, materials etc.

 

In time, testimonials and warranty/support info would be reassuring, too

 

That's great advice, especially the bit about describing you as a bassist who moved to China (and one with a well documented fascination with and knowledge of graphite necks) as opposed to just another manufacturer. Good luck with it all @Kiwi

[Beedster]

Love that the word 'precision' is on the front page 🤣

[Acebassmusic]

I have in the past put together websites and they took me waaaaay longer than I thought they would as I'd underestimated the work thats goes into them. 👍

 

Overall I think its a well laid out site, easy to access the info you want. I'm in agreement with the above that there could be more "personalisation" within the text to show you're not another faceless Chinese corporation. The only other thing I would comment on is the workshop photos could do with replacing as to me they don't give me the vibe of "high tech, precision manufacturing" but more "made in a shed" (especially the one on the custom order page with boxes of rubbish). Good luck. 👍

[Hellzero]

The photos of the necks are not correct when it comes to the headless 4 a it's the headless 5, the MM with adjustment at the headstock are the photos of the ones with adjustment at the heel, only one photo for the custom order with a messy environment, as already noticed, isn't doing justice to your precision work.

 

In fact put high quality photos of the real product, not a generic photo of the model type.

 

Avoid the messy environment for the photos in the F.A.Q. too.

 

So far it looks like another typical Chinese crap purveyor according to the photos.

 

Correct this, and you'll instantly build a better reputation.

 

Remember that you only get one chance to make a good first impression...