Since the strength of the Fender brand is so strong, especially for basses, is having a good offering at each rung of the price point ladder more important to them than offering the same specs to price ratio as the less established brands?
At a step up from the standard American Pro II are a retro model and a modern model:
Am Ultra P – £2099
Am Original – £1949
Am Pro II P – £1849
Having the Player Plus in the range does the same job with the MIM models, they offer both a retro and a modern option as the step up from the standard Player:
Player Plus P – £1069
Vintera P – £1049
Player P – £779
Without it, for someone wanting to spend around a £1000 on a P, the only option would be the Vintera, which doesn't have universal appeal. The Player Plus balances that.
And the gap between the two sets is bridged with
Am Performer P – £1279
MIJ Boxer – £1209