Good luck. Ritters are visually very interesting and unique. Speaking of which I guess semiotics also play a part. The contestants on The Appreciate may be tools a lot of the time but with the clothes and right surroundings appear convincing. The same can be said for a musician. Malcom Maclaren may have been detrimental to The Sex Pistols in that he didn’t appreciate the strength of the songs and they had a core of competent musicians. But he did understand semiotics and marketing.
Edit: What’s this got to do with tone and wood? How good an instrument sounds may depend on far more than just what its made of. Im sure there are studies out there where people judge the sound of an instrument as being better if they know it’s a famous make. Violins being a good example. There are also cases where world famous classical musicians busk underground railway stations and people walk on by. This maybe because people are busy and absorbed in the humdrum it may also be that without all the signals of success, power and theatre the music and musician is diminished.
Without a grasp of semiotics Hitler would have been just another bitter, twisted nut job ranting at passers by.