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Freddy Le Cragg

NGD - Avon Rose Morris SG

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Just been dropped off. All working but was absolutely covered in years of grime and gunk. Gave a strip down an a thorough clean and its amazing for such a cheap copy. Mid seventies from the Fujigen factory (so I am told) for Rose Morris's shop in Denmark Street.



Didn't come with the case but the strap is the same vintage as the guitar ( i got it with a old Silvertone bass I once had)

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Nice example - I've had a few of these.

Sorry to tell you Avons weren't Fujigen builds - there's no confirmation of exactly who did make them, but Chushin Gakki's a possibility.

Judging from the neck - round-end fretboard, inlays up to the 17th, fairly high heel - I'd say it's early 70s, possibly 72/3. Those traits disappeared when copies got more accurate.

Jon.

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Ahh ok. It has a sticker with a serial and model no on the neck plate. Ill post a pic later. The sigle coils are certainly snappy (pretending to look like humbuckers). The guy I got it from said he bought it new in London in the mid seventies so that date seems about right.

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FWIW the neck & inlays (not headstock) look very much like an Aria neck I bought unused in the late 70s from a shop that sold all kinds of oddments from all sorts of guitars (I also bought a Watkins Rapier scratchplate & pickups from them - wish I still had that!).

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In 1974 when I was around 15 years old, my pal John and me ventured down to London on the train and went round all the guitar shops in the West End. He finally bought one of these SG copies new from a shop on Shaftesbury Ave for around £35 if I remember correctly. His first electric guitar, it was a bugger to tune with a dubious neck joint that would creak and flex rather a lot. Pretty much like my black Avon Les Paul copy around the same time too! We both thought we were so cool with them, had hours of fun trying to learn Wishbone Ash tunes!
Glad to see some have survived, it looks a fine example.

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I was searching to see how much my avon rose morris sg may be worth. I came accross one identical to mine on ebay and to my surprise it had the same serial number as mine. Could anyone explain why? Would love to hear from someone who may have one with the same serial number...1075

[email protected]

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I suspect it's more like a batch/shipment number than an individual serial. Rose Morris sold three different guitar ranges - Top Twenty, Avon & Shaftesbury, and these all had the same silver stickers, obviously attached by the distributor rather than the manufacturer, as they were sourced from various different suppliers.

I've owned numerous Rose Morris instruments & these "serials" are always 4-digit, which would be ridiculously limiting if each number was actually unique. So I have no idea why they called a batch number a serial, but I think that's what they did.

Fwiw if I was selling an Avon SG in nice, original condition, I think I'd hope to get around £120 - £150. These were decent budget instruments, but not the top tier of 70s MIJ copies.

 

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