Rich
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The latest Coke TV ad uses a new version of Willie Dixon's "I Just Want To Make Love To You" recorded by Joséphine de la Baume. It is so bad, it makes me wish I hadn't bothered cleaning my ears out. It's straight in at #2 with a bullet on my 'Things That Make Me Scramble For The TV Mute Button' list (the #1 spot is permanently occupied by the Marc Jacobs 'Daisydaisydaisydaisy' advert).
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I don't know why they do it. I suppose it could be a negative reinforcement thing - I would rant at the telly whenever that Tui ad came on with the feckless, insipid, breathy cod-swing version of Chaka Khan's glorious "Ain't Nobody", but the upshot of my ire is that I will never book a holiday with Tui. Ever. But then it was fairly unlikely I would have done before they pushed my blood pressure up several notches...
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