The market is people like me - people who like the idea of multifx but who don't give a toss about complex routing, who like WYSIWYG controls, who hate menu diving but who want the ability to add a few different effects here and there. The ME series has long been my favourite of the Boss MFX and I suspect I'm not alone.
I'm no luddite - I use Helix Native, and I've owned an HX Stomp, a Gx-100, and god knows how many other effects --- but this seems right up my street.
I'm sorely tempted to order one tonight.