[quote name='Gwilym' timestamp='1324427492' post='1474253']
why does everybody talk about being "endorsed" by such and such company?
surely the musician is the endorser of a company's product(s), because they believe the product is a good product and/or so that they get free/cheap stuff. the company as the endorsee hopes that legions of fanboys/girls will then try to emulate their heroes by buying said product.
I don't mean to sound too cynical, but it makes no sense to me to talk about the companies endorsing individual musicians
[/quote][quote name='Jean-Luc Pickguard' timestamp='1324428233' post='1474259']
Gwilym - exactly! nail -> head
It makes me cringe when people talk about being endorsed as if they don't understand something they're in the middle of.
The artist endorses the product! I have lots of endorsements from Ready Brek right through to naughty magazines!
And another thing, they're basically artist trade prices...well, for most of us anyway, unless you happen to be a heavy weight player...perhaps they pay too?? Who knows and who cares?
You can blurt on all you like about your company, the companies love it, why wouldn't they? They won't give you anything more than a trade price though and of course they're really nice guys, they want you to buy their stuff, you buy their stuff, talk about them all day - who's the winner?
Has anybody here actually had any products given to them by a company, free, with lots of promo? It would be interesting to know.
I used the "endorsed" term the wrong way around at one point "endorsed by such and such" don't do it, makes you look like a right cock!