Oh 'eck... this will probably cause some emotional "discussion".... But
Why do we sniff at certain products/names compared to others?....
What makes a Jazz bass made by Fender made in the USA more desirable than a Made In Mexico Jazz bass or an oriental made Squire?, we can't say they are rubbish ( i have owned, a USA 66 and 78 (paid a couple of hundred quid for each in the mid 80s) and a modern Mexican Jazz), and in an A/B comparison with the head stocks covered i bet you would be pushed to tell the difference, but, we would still say that it must come from the USA to be a "proper" one.
Why do we spend thousands on valve amps and cabs made by say Ampeg, wouldn't a comparable valve amp and cabs do the same job at half the price or does the badge on the front of the equipment sway our decision, again, most of us wouldn't know the difference if we were blind folded and asked to compare.
Do we think £1500.00 for a new (sorry Myth Ste didn't mean old) bass that has been aged and had "mojo" added is really worth it?, but it comes in a hard case to prevent it getting scratched.... with a polishing cloth included!!
Personally, i own both Trace Elliot and Behringer, i have Peavey cabs, i use a Status bass but have Yamaha and OLP as well..... and use them all.
How do we decide what is rubbish and what is quality?.... are we after a functional "tool of the trade" or is the badge an important factor when making our choices, i must admit, i only bought the Behringer amp because i needed to have something when i was skint, i wouldn't have bought it based on the slagging off they get, but it has proved useful and after 4 years still works.
So why one brand and not another?... how far are we led by our eyes and how far are we led by our ears?
The equipment listed above are examples only, i could just as easily of chosen other manufacturers stuff.