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Gibson shelving another brand they bought


fretmeister

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I don't know the figures but this doesn't entirely surprise me. Cakewalk must be way down the ranking in terms of the market that it is in competing in... and the market is getting ever more saturated and fiercely competitive.

If you look at every one of their products, there is a more successful offering from the competition... or a cheaper/free/open source one.

I hate to see brands die :( But Gibson is a business and they'll be looking at the figures above everything else.


SWR and Genz are interesting examples too... Give it a few more years and SWR and Genz will not even be a memory. Doesn't mean that they weren't great products... but the F name still carries more weight from a marketing point of view... whether the interested party be 12 or 92 years of age. Even somebody with no particular interest in music will be able to recognise the Fender name. The same will never be able to be said for SWR or Genz.

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6 hours ago, EBS_freak said:

I hate to see brands die :( But Gibson is a business and they'll be looking at the figures above everything else.

I believe Gibson are supposed to be $600m in debt.

The brand has been mismanaged for years; they've been passed from one holding company to another since the late 1960s, they've misguidedly acquired too many businesses and closed them down indiscriminately, too much litigation against other brands for copyright infringement, the recent issue with the illegality of ebony and mahogany imports led to a huge fine and loss of most of the wood as well.  They also have one of their manufacturing plants up for sale.

But what do Gibson do?  Rather than buck the trend and shift some manufacturing overseas to take advantage of cheaper labour costs, they stick with USA production and hike prices annually.  Little innovation and what they have bought out recently has admittedly been awful.  Look at their 2018 range...I mean honestly, who is going to pay £7,000 for a Les Paul because it's got a 'collectors edition' mark on the headstock and a number, when they can pick up a 2017 model for a third of that?  It's a nonsense.  They're not a bijou maker turning out small numbers (like Gabriel Currie or Frank Diemel), so they need to stop thinking they are; Andertons list nearly 200 [edt] Gibson guitars on their site with a retail of over £1,000; nearly half these retail for over £2,000.

 

 

Edited by NancyJohnson
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6 hours ago, EBS_freak said:


SWR and Genz are interesting examples too... Give it a few more years and SWR and Genz will not even be a memory. Doesn't mean that they weren't great products... but the F name still carries more weight from a marketing point of view... whether the interested party be 12 or 92 years of age. Even somebody with no particular interest in music will be able to recognise the Fender name. The same will never be able to be said for SWR or Genz.

Genz Benz re-emerged last year as Genzler

https://www.genzleramplification.com/category/17/Bass-Cabinets.html

Same family and he was even willing to pick up some of the maintenance work that disappointed customers didn’t get when Fender folded Genz Benz.

 

 

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4 minutes ago, SICbass said:

Genz Benz re-emerged last year as Genzler

https://www.genzleramplification.com/category/17/Bass-Cabinets.html

Same family and he was even willing to pick up some of the maintenance work that disappointed customers didn’t get when Fender folded Genz Benz.

 

 

Umm... right. Not sure of your point.

 

Guys do have a habit of starting again especially when the no compete agreement usually put in place after the sale is over. Other examples is when people are ditched by the company that has purchased them...

Mark Gooday and Ashdown rising from Trace for example following the original Kaman sale.

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Gibson bought Tobias basses too. So there goes onward compatibility with my Cakewalk CWP files then...

What a stinky poo M&A strategy they have... no wonder they're on their knees.

"Gibson Brands announced today that it is ceasing active development and production of Cakewalk branded products. The decision was made to better align with the company’s acquisition strategy that is heavily focused on growth in the global consumer electronics audio business under the Philips brand."

Their press release is hockum too - 'better align' means write of the debts they never made up because they did nothing with the brand - idiots. And Cakewalk was never 'consumer electronics audio' anyway! Can they not tell the difference between DAW hardware and software and a radio!

 

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